Hi Reader, Last week on the podcast, we uncovered the four unique agency archetypes crucial for understanding your agency's core. Now, it's time to dive deeper and align your marketing strategies with your agency's archetype for maximum impact. In this week's episode of Espresso, "Marketing Solutions Based on Your Agency Archetype," we explore practical, customised marketing efforts for each archetype: Scrappy, Traditional, Collaborator, and Lone Wolf. Discover how to leverage your strengths and preferences to create a marketing plan that feels right and yields measurable, satisfying results. 🌟 Highlights of this episode include:
Ready to align your marketing approach with what comes naturally to you? Click below to tune in: [Listen to the Episode Here] Best, Charlotte P.S. Keep an eye out for next week's episode, where we'll delve into automating your marketing efforts based on your agency archetype |
Kaffeen’s mission is to kick start growth for ambitious design businesses, with actionable, affordable and results-focused resources that make them visible and desirable to their dream clients. If you are an agency owner, the chances are that growing the business weighs heavily on your mind, but you never seem to have the time, money or expertise to address it. That’s where Kaffeen steps in. Agencies like yours can lean on our decades of niche experience with confidence. We know precisely how to tackle the challenges you face because we’ve been there. Before founding Kaffeen, Charlotte served as a Marketing Director at leading London brand design agency BrandOpus. There, she supported the scaling of the business from a boutique agency to global market leader, directing all marketing across Europe, American and Asian areas and supporting the launch of new, global offices to win new business successfully.